BSA Motorcycle Company

Motorcycle Live 2023
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BSA – MCL 2023

Acting for the second year as BSA’s event partner, we were ready to install their exhibition stand for Motorcycle Live at the NEC, in the company’s birthplace of Birmingham once again.

Last year, BSA promoted their return and launched the new Gold Star bike. This year was no different, but the focus was on unveiling a new colourway for the Gold Star motorcycle in the UK. The Shadow Black colour scheme brings a simple aesthetic to the retro motorcycle, offering a stealth package over other available colours for the first time

This year, 90,000 motorcycle enthusiasts descended onto the Birmingham-based show, so BSA wanted to make a mark. Following the success of last year’s event, BSA didn’t want to change too much on their stand. Considering the successful in-store installations we have produced across the UK and Europe all follow the same theme, we agreed that an update on the imagery and some small tweaks were all that was needed.

BSA - Motorcycle Live 2022 Exhibition Stand

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