Vestre is a leading manufacturer of furniture for towns, parks, and outdoor public spaces. We have been involved in creating social meeting places for millions of people for almost 70 years.
Vestre collaborates with well-known Scandinavian designers and has received many design awards. Vestre’s products are produced in Norway and Sweden using first-class materials of a consistently good quality which enables them to be used without any problems for many years.
Vestre is a family-owned company and is now being managed by the third generation of the family. Our head office is located in Oslo.
Vestre introduced their vision of ‘Nordic life in Urban Spaces’ in 2017 and decided to take this vision to various cities around Europe. Taylex Displays Ltd worked with Vestre for their Manchester, London and Paris events from Sept 2017 and we will be working together again in 2018 in a further leg of this project in London Sept 2018.
At each event, the goal was to bring Vestre to each European urban community and provide the opportunity for their products not only to be showcased but to be utilised as the event furniture and social features. Therefore visitors could personally experience how versatile each piece was along with the design vision that Vestre embraces.
Taylex had to provide logistics for all the showcased products which are manufactured to survive the toughest elements and therefore obviously are very sturdy, heavy and high-quality products not moved more than just on installation. Plus we had to liaise with the venues and manoeuvre each piece into the best position available while respecting the venue, all their health, and safety regulations, especially when the venue was a public space such as a leading TV studio foyer.
We also worked with Vestre to provide further services such as catering, entertainment, staging and sound, promotional branding, event staff for welcoming the visitors and a promotional video and photography service for the Vestre marketing team.
Each event had a link to the location in Media City, Manchester. The entertainment had a Northern Soul theme with the music choice. In Shoreditch in London, the catering was provided by unique outdoor vehicles for a truly urban street event theme.
Paris in December was another successful event which was a testament to our dedicated team on site as they had the testing weather to contend with, but we still met all the event deadlines.
The feedback received was extremely positive not only from Vestre but also from all their invited VIPs.