Vestre is a Norwegian manufacturer of urban furniture for towns, parks, and any other public space. They have strong links with the landscape institute in the UK. Vestre collaborates with well-known Scandinavian designers and has received many design awards.
https://vestre.com/case-studies for information on some of their installations all over the globe.
Vestre introduced their campaign ‘Nordic life in Urban Spaces’ in 2017 and decided to take this vision to various cities around Europe. From September 2017, Taylex Displays Ltd worked with Vestre for their Manchester, London and Paris events.
In 2018 we were their logistical partners for an installation at the Manchester Art Gallery, Brixton, and London. In September we project managed their participation as corporate sponsors of the LI, in partnership with IFLA Europe and the University of Greenwich Department of Landscape, 2018 conference.
We also provided event management and logistics for their participation in the Festival of Place event held at Tobacco Dock, London in July 2019 and in September as event partners in Bath and Glasgow.
What we did
At each event, the aim is to showcase Vestre to each urban community and provide the opportunity for their products not only to be displayed but to be utilised as the event furniture and social features, in turn allowing visitors to personally experience how versatile each piece was along with the design vision that Vestre embraces.
Their design philosophy affects the products all the way from conception to completion and placement. They give free rein to designers in the concept development phase, where they often collaborate closely with landscape architects and other planners.
With regards to event managing these types of bespoke live events, Taylex has to provide logistics for all the showcased products which are manufactured to survive the toughest elements and therefore obviously are very sturdy, heavy and high-quality and not moved other than installation.
We liaise with each of the different event venues regarding the access of the HGV and the loaded products while ensuring we respect the venue’s facilities, especially when the venue has a delicate or high-end floor finish along with adhering to all health and safety regulations
We also worked with Vestre to provide further services such as catering, entertainment, staging and sound, promotional branding, event staff for welcoming the visitors and a promotional video and photography service for the Vestre UK marketing team