Triple Threat at Motorcycle Live 2022
Motorcycle Live is the UK’s largest motorcycle show, supported by over 50 motorcycle and scooter manufacturers and this year the show welcomed over 90,000 customers.
We had three of our clients exhibiting at the show and were fully responsible for managing the entire process from initial design concepts to completed exhibition stand builds for Kawasaki, Royal Enfield and BSA Motorcycles, totalling 1,300sqm of consumer-engaging displays.
Located in the centre of the show, the eye-catching Kawasaki stand boasted 800sqm of floor space to showcase over 50 motorbikes, including the latest electric and hybrid models, road and off-road machines, race bikes, and displays from Kawasaki UK partners such as the California Superbike School and the Kawasaki MX Experience.
Partnering with modular structure supplier beMatrix for its first UK deployment, a double-deck stand housed a merchandise store complete with the new season clothing and accessories, plus a VIP Club Lounge for Club Kawasaki members overlooking the expansive stand.
Antony Burton, UK Account Manager of beMatrix: “With the world of stand building constantly evolving to meet the ever-changing creative needs of global event customers, we’re thrilled to work with Taylex Group in the UK distribution of our sustainable, double-deck modular system. Taylex Group embodies our mission of delivering high-quality, forward-thinking and efficient service – we look forward to a collaborative year ahead working with a wealth of new brands looking to take their brand presence to the next level – literally!”
Craig Watson, UK Sales and Marketing Manager of Kawasaki UK explains:
“The creative process for the stand is a two-way street, we’ve a long-standing relationship with Taylex Group who have our trust as they know our DNA, understand our direction and know how to deliver an overall package without the need for us to get involved in the finer details. Demonstrated by their suggestion of a stand to ‘go-big’ post-covid, their creative concepts have been brought to life in the shape of an impressive stand you can’t miss – impressing dealers, other trade competitors and cultivating an unforgettable customer experience.”
Craig Watson, UK Sales and Marketing Manager of Kawasaki UK explains:
“The creative process for the stand is a two-way street, we’ve a long-standing relationship with Taylex Group who have our trust as they know our DNA, understand our direction and know how to deliver an overall package without the need for us to get involved in the finer details. Demonstrated by their suggestion of a stand to ‘go-big’ post-covid, their creative concepts have been brought to life in the shape of an impressive stand you can’t miss – impressing dealers, other trade competitors and cultivating an unforgettable customer experience.”
He goes on to say: “We’ve enjoyed the advantages brought to the show this year by having a beMatrix double-deck structure, namely the double footprint for extra hospitality and retail opportunities, and look forward to seeing how Karl and his team go the extra mile for us at future events.”
Having supported Royal Enfield the previous fortnight at the world’s largest motorcycle show, EICMA held in Milan, it was important for the UK display to be replicated with exact precision to ensure brand consistency.
Royal Enfield EMEA Marketing Manager Mark Spiller adds:
“I’ve worked with Taylex Group directly for over a decade and regardless of whether it’s a UK or European show, the service from them is always the best. From Day One, Taylex Group put customer service first and I have relied on them, it’s not just a supplier relationship but a partnership.”
After working on the roll-out of their dealer stores, BSA Motorcycles expanded its creative partnership with Taylex Group to design a bespoke stand promoting their return and the launch of the new BSA Gold Star bike, across a wealth of promotional events.
Roy Pinto of BSA Motorcycles: “The decision to expand our working relationship with Taylex Group is reflective of the impeccable service and expertise we’ve experienced to date. From discussing initial brief concepts through to the completed stand build, they’ve acted as our event partner, not just a contractor. Understanding how to take our brand ethos, maximising it through an impressive show presence and engaging with new and existing customers is pivotal – thanks to Taylex Group, our European event exposure has delivered just that!”
Taylex Group Managing Director Karl Clark concludes “Having the opportunity to work with three esteemed brands within one show is a testament to our team’s ability to consistently deliver projects to the highest standard. Our UK partnership with beMatrix opens up further creative opportunities for future projects and we look forward to further enhancing our client’s brand presence at such prestigious events in their trade calendars.”
This major project came swiftly after our recent re-brand announcement to mark significant team growth, investment and service expansion to the international live events, exhibitions and experiential market.
