West Midlands event services partner Taylex Group announces its sponsorship of the Crescent Theatre’s upcoming production of “Into The Woods”, 29th April – 6th May 2023.
Taylex Group is proud to showcase its backing of the local arts and creative sector which plays a crucial role in the growth of the Midlands as a thriving events hub. The team of events professionals recognise the importance of nurturing all areas of the live events like live theatre, grassroots talent, particularly post-pandemic as the sector continues to rebuild.
The sponsorship donation will not only cover the production costs of the Stephen Sondheim and James Lapine musical, but will also be allocated towards the latest fundraising appeal from the Crescent Theatre to update the lighting system to state-of-the-art LED technology.
As part of the campaign The Lights Must Go On!, the Crescent Theatre is aiming to raise £250,000 in order to future proof the venue’s lighting facilities and make the theatre far more energy efficient. The Theatrical Lighting LED Installation is designed to offer increased creative flexibility, operate in a more economically efficient manner which not only helps the venue to run more sustainably but also decreases energy bills.
Joe Harper, Crescent Theatre’s Technical Manager explains “LED technology in theatrical lighting installations is the most energy efficient way to continue using powered light sources whilst still maintaining high standards of performance and creativity. Lower power consumption is beneficial for our business as we look at ways and means to save on running costs in light of rising energy bills. We are looking to replace all of our lighting fixtures across all of the venues within the building. This will also reduce our carbon footprint and bring the area of theatre lighting in alignment with a broader practice of reducing energy use around the building as a whole and other sustainability measures we employ.”
Karl Clark, Founder of Taylex Group adds: “We are thrilled to support the Crescent Theatre, which has been a staple of the Birmingham arts scene for over 80 years. Our sponsorship will help to ensure the Crescent can continue to offer its patrons an unparalleled theatre experience, showcase the region’s emerging talent and provide a platform for established performers to hone their craft. Through our partnership with the Crescent Theatre, we hope to inspire the next generation of creative talent in the Midlands. We believe that by supporting grassroots talent, we can help to continue cultivating a thriving arts and live events community that will enrich the region for years to come.”
Harper concludes: “As the Crescent Theatre is set to begin its Centenary season in 2023, we continue to be proud of our place in Birmingham’s rich and diverse creative community. We have weathered some very difficult times in our history, with the last few years definitely being a challenge. The support from Taylex has been so important and has allowed us to put on such a spectacular show – full of the flair, passion and fun that the Crescent brings to all of its productions”.
Into The Woods will run from 29th April 6th May, with a show duration 2hr 45 mins and tickets from £11 can be purchased online at www.crescent-theatre.co.uk or by calling the Box Office on 0121 643 5858.
