Royal Enfield
Royal Enfield have been creating modern classics since 1901, making it the oldest motorcycle brand in continuous production with illustrious names such as Bullet, Classic, INT650, Continental GT, Himalayan and Thunderbird.
Taylex continues its long-standing relationship with Royal Enfield to deliver their programme of events across Europe, from installing stand booths at EICMA to supporting rider experiences.
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What we did
EICMA, or the Milan Motorcycle Show, is an annual trade show in Milan, Italy that attracts up to half a million visitors and more than 1,200 exhibiting brands. Returning for EICMA 2022, we had the pleasure of working with Royal Enfield for the launch for their Super Meteor 650, stunningly unveiled to the world at the show.
EICMA was a large-scale project consisting of many different design elements; from modular framework to weighted, pleated curtains to a bespoke rigged banner. Working alongside our client’s design agency, we transformed their concept into a working, structural design with all components designed and fabricated in-house, then installed/dismantled at EICMA by the same craftsmen that built it, ensuring quality from start to finish.
