EICMA 2023

Royal Enfield - HIM-E Launch
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Royal Enfield

For the 80th edition of the International show, Taylex Group maintains its enduring partnership with Royal Enfield to execute their program of events across Europe. This includes tasks ranging from setting up stand booths at EICMA to enhancing rider experiences.

EICMA 2023 marked a triumphant return, surpassing previous editions in scale. A record-breaking 2,036 brands participated, with over 700 direct exhibitors, 67% of whom hailed from 45 different countries. Notably, over 30% of the companies made their debut in the eight occupied halls, two more than in 2022 and three more than in 2021.

Taylex Group - Royal Enfield EICMA 2024
Taylex Group - Royal Enfield EICMA 2024

Record Breaking

Total attendance reached an impressive 563,848 people throughout the show, reflecting a remarkable 19% increase compared to 2022. These numbers solidify the 2023 edition as the most successful in the history of EICMA. Moreover, this year presented the exciting opportunity to collaborate with Royal Enfield for the launch of their groundbreaking electric bike, the Royal Enfield Himalayan HIM-E.

The EICMA project involved a comprehensive approach, incorporating various design elements, from a modular framework to an expansive custom-rigged banner. Collaborating closely with our client’s design agency, we translated their concept into a functional structural design. All components were meticulously designed and fabricated in-house, and the installation/dismantling at EICMA was carried out by the same skilled craftsmen who built it, ensuring quality from inception to completion.

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