Royal Enfield – MCL 2022
Continuing our long-standing relationship with Royal Enfield in delivering their programme of events across Europe, it was important for the UK experience at Motorcycle Live to continue the momentum in raising the brands’ profile from the previous show EICMA.
Royal Enfield stunningly unveiled their new Super Meteor 650 at EICMA, the world’s largest motorcycle show held in Milan only a few weeks before. (see more on that stand here). So with less than 2 weeks to build/dismantle and then transport from Italy to the UK to build up the stand again was the task at hand.
We had specifically designed and produced the Royal Enfield stand as a modular kit format that is used across all shows throughout Europe. This enables us to keep the brand’s consistency and messaging the same throughout all shows.
It was important in this case (as in all our other stands), that the quality of the Royal Enfield stand reflects the quality of the bikes and products they have to offer. The environment itself helps to enforce the customer’s confidence in the brand and products.
Royal Enfield EMEA Marketing Manager Mark Spiller adds: “I’ve worked with Taylex Group directly for over a decade and regardless of whether it’s a UK or European show, the service from them is always the best. From Day One, Taylex Group put customer service first and I have relied on them, it’s not just a supplier relationship but a partnership.”
We look forward to continuing to grow our Royal Enfield partnership into 2023 and beyond. For more information, interviews and videos on what we did for Motorcycle Live, checkout our blog post on it here.