We love working with brands from all corners of the world, but there’s something special when we get to work with brands that are right on our doorstep. So, when we were approached by Mutt Motorcycles to design and build a stand for them, we jumped at the chance.
Mutt Motorcycles Company is a retro-styled, custom-inspired motorcycle manufacturer and motorcycle lifestyle brand based in Birmingham. Their brief to us was to create a stand that was simple yet visually aggressive, recreating the look and feel of their unique retail space at Mutt HQ. Being based in Birmingham meant we could easily visit Mutt HQ to absorb the brand look and feel, ask questions, understand their business and start them on their live events journey.
What we did
This year was Mutt Motorcycles’ first Exhibition, so with a tight deadline for completion and the launch of their DRK series at EICMA 2022 being right round the corner, we accepted the challenge and delivered.
For the whole Mutt Motorcycles stand space, we supplied a raised and reinforced floor with a concrete effect vinyl covering and built offices to create a discrete, private corner for the launch of the new DRK series. In addition, 2 storage areas and reclaimed black poles created a framed bike display plinth to show off other bikes in their range, as found in the Mutt HQ. All of this was topped off with a large up-lit logo above the bar area, creating the perfect place to meet.
Talking bikes over a coffee in Milan… what could be better?