Taylex Group was approached by our client, Maxim Communications, to collaborate on the construction of this stand for Milwaukee Tool at A+A – the world’s largest and most significant event dedicated to safety, security, and health in the workplace. The event was held at The Messe Düsseldorf GmbH in October.
Milwaukee Tool, an industry-leading manufacturer of Heavy-Duty Power Tools, Accessories, Hand Tools, Storage, and Personal Protective Equipment for Professional Users worldwide, aimed to showcase its extensive product range at the exhibition.
The stand was distinguished by the company’s iconic bright red branding, which featured prominently in the design—from the flooring to the large hanging banners. Additionally, a substantial scaffolding wall was incorporated into the stand’s design, providing a platform to display a wide array of Milwaukee products and contributing to an authentic heavy-duty feel.