Kawasaki – MCL 2022
Taylex Group has been Kawasaki’s chosen exhibition and events partner for over a decade, we have successfully delivered many projects ranging from including showroom builds and fit-outs, exhibition stand builds, and vehicle conversions for roadshows.
This year Kawasaki wanted to make a big impression at Motorcycle Live. Being the first “real” return to the show post covid and crowds expected to be back in the tens of thousands, along with 50 world-leading manufacturers showcasing their brand-new 2023 models and line-ups Kawasaki wanted to go big with a stand that would outshine the rest of the show.
Knowing the Kawasaki brand and DNA inside out, we designed one of our largest stands to date, 800sqm of floor space to showcase over 50 motorbikes, including the latest electric and hybrid models, road and off-road machines, race bikes, and displays from Kawasaki UK partners such as the California Superbike School and the Kawasaki MX Experience.
Take a closer look
What we did
Partnering with modular structure supplier beMatrix for its first UK deployment, a double-deck stand housed a merchandise store complete with the new season clothing and accessories, extra meeting rooms and storage, plus a VIP Club Lounge for Club Kawasaki members overlooking the expansive stand.
Craig Watson, UK Sales and Marketing Manager of Kawasaki UK “We’ve enjoyed the advantages brought to the show this year by having a beMatrix double-deck structure, namely the double footprint for extra hospitality and retail opportunities, and look forward to seeing how Karl and his team go the extra mile for us at future events.”
Taylex Group are a beMatrix Partner and specialists in Extreme Solutions, Rental and Installation. Get in touch for more information. For more information, interviews and videos on what we did for Motorcycle Live, checkout our blog post on it here.
