Where most industries are concerned, exhibitions are a common marketing strategy. Exhibitions and trade shows allow businesses to showcase their services and products to their target visitors on a one-on-one basis. An exhibition also makes it easier for the customers to compare the products available at all the suppliers are under one roof. Businesses that have experience on the subject vouch for the effectiveness of digital marketing where business promotion is concerned. Currently, society is dominated to a large extent by social media. Whether we talk of leisure setups or of the business world, there is no doubt that Facebook, Twitter, and Instagram exercise a lot of power. You, as an exhibitor can enhance the performance of your sales by embracing digital marketing.
For tips on how to go about using social media the next time you are exhibiting, read on.
Using social media
When you are in the planning stages of an exhibition, you will pick some unique designs for your stand and select the best of your employees to man the stands. While you may think you are set to go, it’s time to start advertising. And what better way to do it than through social media? This way you can communicate with your target audiences and tell them where you will be located and what products there are on offer. Give them a reason to visit you.
About video marketing
One spontaneous method by which you can attract people to attend your stand at the exhibition is by video marketing. By using video marketing, you can give your potential customers an idea of what to expect when they visit you. Try keeping your information to the minimum in order to intrigue your clients. A very versatile tool, video marketing can be utilized on your blog, your website or your Facebook or Instagram page. Always make sure that you encourage your audience to share your video with other social media accounts in order to get the maximum views. This will generate interest long before the exhibition takes place.
The power of email marketing
About a week or ten days prior to your event, it would be advantageous to announce your presence at the trade show to your clientele via email. You can make it a standalone email or announce your presence at the exhibition through your monthly newsletter. Make sure to give details of your stand number, the location of the trade show and other relevant particulars to your customers so that they can easily find their way to your stand at the exhibition.
With these tips on the power of social media, you must have realized that you can make the mistake of thinking that it is easy to promote a product when you are on the stand. However, with the help of digital marketing, you can guarantee that your target audience will visit your stand.
At Taylex, we design, create and inspire. We are exhibition and display stand specialists. Our skills are Stand Design, Stand Construction, and Customer Service. Taylex Displays provide turn-key event solutions- we do not manage the whole process; we are the whole process.
For more information, please visit: www.taylex.co.uk
-by Karl Clark