Marketing, when done face to face can be a very powerful tool. An exhibition booth is just an empty space when you start out. It’s up to you to convert it into an environment that is stimulating enough to attract customers and new business prospects. While it’s possible to handle the nitty-gritty of design and conceptualisation of the area yourself, a professional who knows his business will go a long way in making your booth a success. To ensure success, you have to hire the right exhibition company to do the job for you. Here are some tips that tell you how to go about searching for the best in the business.
1. CHECK THE PORTFOLIO
A presentation or a portfolio from the company will allow you check on their capabilities and style. Checking on how many booths they have designed and how long they have been in business is also of paramount importance.
2. ENSURE THEY ARE READY TO LISTEN
Sometimes, after the booth has been designed, you get the feeling that something is not right. Make sure your company is flexible enough to listen and carry out last minute changes.
3. UNDERSTANDING YOUR OBJECTIVE
Make sure the company you hire understands your business, the objective and the type of impact you want to create with your exhibition. You can select a company that gives you the full package which includes the design, the concept, construction, and transportation. This will make things a lot easier for you.
4. HOW TO SEARCH FOR THE RIGHT COMPANY
You can ask referrals from your colleagues or the industry association. Doing an online survey of the suitable companies also helps. Most of the companies that are reputable have their own websites. You can view their portfolios and learn about the services they provide before you contact them.
5. ATTENDING OTHER TRADE SHOWS
Try to attend trade shows that are not related to your business and see the various booth designs. You can select the styles you like and then ask the booth staff who their vendor was.
6. CHECKING REFERENCES
While on the outside the design and style may look appealing, you need to find out more about the company and the kind of service they provide. For that, you need referrals from the past and current clients of the company.
Once you have given over the job of designing your booth to a professional you can rest easy and concentrate on the other aspects of your business and the selling of your product.
We’re here to help you plan your event and make it a grand success. At Taylex, we design, create and inspire. We are exhibition and display stand specialists. Our skills are Stand Design, Stand Construction, and Customer Service. Taylex Displays provide turn-key event solutions- we do not manage the whole process; we are the whole process.