When we talk about trade shows, it is important to understand the history and the concept of exhibitions and how it originated. The principle of exchange, be it goods or services, has fundamentally existed since ancient times. Early humans used to gather their tribes so that they could share their foraging and hunting tips. Since those times, humans have always had a penchant for showcasing their skills and products.
Trade fair and expos most likely started when the general public displayed their wares in marketplaces on designated days. In those days too, communication was important and the sellers would engage the buyers, negotiating the price for their product. Goods were often bartered in those days. When a mutual agreement was arrived upon, the sale took place. At such times, the only way to sell your product was by exhibiting it in the market.
The first exhibition that was organized in the civilized world was in the year 1851 when Queen Victoria decided to put up an exhibition that would symbolize the military, economic and industrial might of Great Britain. She always wanted to showcase the achievements of the country alongside countries that she perceived to be less civilized. But just creating an exhibition that showcased the achievements of the British and its Empires would not have served the purpose. Therefore the Queen decided to parade the achievements of her country with that of the rest of the planet.
The year 1889 was a notable year as far as expos were concerned as Paris played host to as many as 61,722 exhibitors of which 55% were of French origin. The expo was symbolic where the French revolution was concerned. The Eiffel Tower was constructed particularly for the exhibition and later retained because of the success of the expo.
An exhibition of note that finds mention in history is the one held from May to October 1851 in Hyde Park. It was organized by the inventor of Christmas cards, Henry Cole and Prince Albert. The ornate glass structure that was constructed to house the expo was called the Crystal Palace. As many as 6 million people visited the exhibition and it led to sufficient profits. The enthusiasm was such that it led to the building of South Kensington’s Victoria and Albert museums; apart from the Science museum and the Natural history museum.
Things have changed a lot since those days and advances in technology have seen hi-tech visuals and interactive games at expos and trade fairs. What the expos of the future will look like is anyone’s guess.
At Taylex, we design, create and inspire. We are exhibition and display stand specialists. Our skills are Stand Design, Stand Construction, and Customer Service. Taylex Displays provide turn-key event solutions- we do not manage the whole process; we are the whole process.