You have your state-of-the-art exhibition stand, you’ve gathered up your chattiest staff members to man the floor, and you’ve got your freebies and event promotions to hand out to walk-ins throughout the day.
Surely you’re ready for the event?
Here at Taylex, we think it’s just as important to promote your stand on the run-up to the event as well. One of the most effective ways of doing this is through digital marketing.
SEO it is vitally important for users as it enables them to find your website on search engines like Google.
Organic search, however, is about much more than just rankings. Conversions are created through relevant traffic targeted to specific landing pages, giving the user exactly what they’re asking for.
Organic search can allow you to:
– Build brand awareness
– Interact with more visitors
– Build trust between your brand and users
– Become the authority within your industry online
– Make the most of your online assets and generate leads
Your website is ultimately the place people go to see what you do, before, during and after the event.
It’s essential to gear up your website to convert enquiries and ensure your landing pages are relevant to the products and services you are promoting.
Following on from converting on your website, it’s also key to have a database to collect all these enquiries for future marketing.
Building up a database will help build your audience across all channels and ensure you are front of mind when these prospects are ready to buy.
You’ve put together your plan of action for the day, we’ve built an innovative bespoke stand for you, and chosen your best employees to man it – so now what? It’s time to start promoting in the run-up to the exhibition.
Social media is one of the best ways to do this. Interact with your followers, create an events page to expand the reach, let your audience know where you’ll be and why they should visit your stand.
Let’s generate interest and build up your audience before you’ve even stepped into the exhibition hall.
If you already have an email marketing list, let’s use it to your advantage and attract more people to your stand.
Sending out emails is a great way to alert people to your upcoming event. Make sure that they know the details so they don’t miss out. Even if you’re only sending emails to your existing customers, it’s still a good way of generating interest. Not only will some of your current customers come along, they can pass the word on to connections who may also be interested in attending.
When it comes to promoting your exhibition stand, don’t just think about how you’re going to promote it whilst you’re there. Using digital marketing in the run up to the event and continually afterwards can often guarantee you more visitors to your stand.
Taylex can help with your Digital Marketing needs and recommend strategy, systems and platforms to really push your brand out there!