by taylex | Jan 3, 2019 | Blog, Exhibition Stand Design
Some hints and tips to help you Know your objectives… Increase existing products/services in existing markets? Introduce new products/services into existing markets? Introduce existing products/services into new markets? Introduce new products/services into new...
by taylex | Dec 3, 2018 | Blog, Exhibition Stand Design
We appreciate that you may be well versed with the organisation and management of exhibiting to maximise your business success. However we have put together this information to ensure that you are asking your self the right questions and implementing procedure which...
by taylex | Aug 22, 2018 | Blog, Exhibition Stand Design
Now in our third year of working with Kawasaki as their event partners, they set me the hardest task so far, Mark Spiller (head of business development at Kawasaki) asked: “Karl, I want this year’s Motorcycle Live exhibition stand to be bigger, better and...
by taylex | Jun 26, 2018 | Blog, Exhibition Planning, Exhibition Stand Design
At some time or the other, most of us have experienced failure when things didn’t go quite the way we planned at exhibitions. Inevitably, unexpected hitches crop up. But there’s nothing that a strong project management team and an effective emergency plan cannot...
by taylex | Jun 6, 2018 | Blog, Event Management, Exhibition Planning, Exhibition Stand Design
Marketing, when done face to face can be a very powerful tool. An exhibition booth is just an empty space when you start out. It’s up to you to convert it into an environment that is stimulating enough to attract customers and new business prospects. While it’s...
by taylex | May 31, 2018 | Blog, Event Management, Exhibition Planning, Exhibition Stand Design
A fantastic way, in which you can connect with your potential customers and network with the leaders of your industry, is by exhibiting at trade shows. But, it’s not that simple. While putting up a stand is easy, you have to find ways and means to attract footfalls to...
