by taylex | Jun 26, 2018 | Blog, Exhibition Planning, Exhibition Stand Design
At some time or the other, most of us have experienced failure when things didn’t go quite the way we planned at exhibitions. Inevitably, unexpected hitches crop up. But there’s nothing that a strong project management team and an effective emergency plan cannot...
by taylex | Jun 6, 2018 | Blog, Event Management, Exhibition Planning, Exhibition Stand Design
Marketing, when done face to face can be a very powerful tool. An exhibition booth is just an empty space when you start out. It’s up to you to convert it into an environment that is stimulating enough to attract customers and new business prospects. While it’s...
by taylex | May 31, 2018 | Blog, Event Management, Exhibition Planning, Exhibition Stand Design
A fantastic way, in which you can connect with your potential customers and network with the leaders of your industry, is by exhibiting at trade shows. But, it’s not that simple. While putting up a stand is easy, you have to find ways and means to attract footfalls to...
by taylex | May 24, 2018 | Blog, Event Management, Exhibition Planning
The stands that have the best games at trade shows are the most successful. However, you require gaming ideas that will advertise your product and make it stand out at the convention. Marketers who are good at their game know the importance of having powerful games...
by taylex | May 12, 2018 | Blog, Event Management, Exhibition Planning
Competing with other brands at a trade show is not an easy task. Every stand that you go to has some or the other activity taking place to attract visitors. It can take the form of graphics, illumination, freebies and other such distractions that can succeed in...
by taylex | Apr 26, 2018 | Blog, Exhibition Planning
The exhibition industry is ever-changing. There is a constant urge amongst exhibitors to try new techniques and ideas to showcase their products. As such it is crucial to have the most innovative ideas so that your product stands out from the rest. As an exhibitor, it...
