Taylex Group and BSA have worked diligently to create an affordable environment that showcases the iconic Birmingham-based brand, enabling new BSA dealerships to convert a portion of their showroom into a space that boldly proclaims #BSAISBACK. These “Shop in Shop” installations are being introduced across the UK and, more recently, at dealerships in Europe.
In addition to these shop installations, Taylex Group has developed a unique installation at the nearby National Motorcycle Museum that perfectly showcases the brand’s heritage. The museum, located near our NEC office, now sells BSA merchandise both in-store and online. We are excited to continue our partnership with the brand and proud to be a part of BSA’s resurgence.