The Client

Established in 2018, BETBY is an innovative sportsbook provider whose aim is to re-invent the betting industry. Working as an independent team, its dedicated professionals have developed a modern software that covers the full spectrum of sportsbook operations. Its deep industry knowledge, state-of-the-art software, and business attitude make it the number one choice for operators looking for sports betting success.


What we did

We began building our event partnership with BETBY in Summer 2019 where we provided them with several different design concepts for their stand at ICE Totally Gaming. The team at BETBY were excited and enthusiastic about their stand as first-time exhibitors at ICE. After reverting to the drawing board to ensure complete perfection we finalized the chosen design and began the build process.

BETBY’s brief stated that they wanted a clean finish to the stand and for it to be predominantly white, therefore we used several different lighting techniques and colours to create an effective look and feel to the stand. Our design team created custom-built demo benches that were used to display the most up to date technology and run their website demos.

The BETBY stand accommodated two private meeting rooms, with trendy neon signs, a very cool overhead lightbox and a bar area serving barista-style coffee and alcohol!