ICE 2024
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Betby has been a valued client of Taylex Group since 2020, and we’ve proudly supported their exhibition stands every step of the way. At ICE London 2024, Betby aimed to maintain their iconic look while adding new features, and we collaborated closely with them on this project.

The 2024 editions of ICE and iGB Affiliate brought together a record 811 exhibitors from 76 nations for the final London show. Over three days, the Betby stand attracted thousands of visitors, hosting six video interviews where specialists discussed key industry topics, offering insights into iGaming trends, innovations, and technologies.

In partnership with Betby, we developed a design that enhanced visitor engagement and brand visibility.

Taylex Group - Betby - ICE 2024
Taylex Group - Betby - ICE 2024

What we did

An additional hanging banner drew visitors in, and we integrated three large TVs and demo cabinets for live product demonstrations, allowing attendees to experience Betby’s offerings firsthand. The AI Labs room was a highlight, hosting the launch of Betby’s new product and providing a platform for showcasing innovations to industry stakeholders.

Our collaboration with Betby included branded cocktails, caricature artists, the ‘Traditional Cartoonist Corner,’ and the Betby Bar, adding a playful yet sophisticated touch to the ambience. Combined with illuminated ceilings, large screens, and 3D logos, these elements made the Betby stand standout at ICE London 2024.

As ICE relocates to Fira Barcelona Gran Via next year, we look forward to continuing our partnership with Betby and contributing to their ongoing success in the industry.

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