Bentley – Le Mans Classic
Taylex Group was approached by the award-winning events agency, Noble Events, to create a custom-built stand for their client, Bentley, at the Le Mans Classic held at the historic race circuit.
The renowned luxury car brand aimed to showcase both the new Matur and the classic Corniche, both coach built by Mulliner, in order to highlight their heritage and craftsmanship.
Working in accordance with Bentley’s corporate guidelines and meticulous standards, Taylex Group designed and constructed every bespoke element, from the curved walling and slatted diamond feature to the internally illuminated Winged B and Mulliner letters.
In addition to the stand, Taylex Group also designed the interior of Bentley’s hospitality lounge, providing a view of the pit lane. This included the installation of wall graphics, custom units, and signature features that seamlessly connected the brand experience from outside to inside.
The outcome was truly exceptional, with feedback pouring in: “…we wanted to let you know that the feedback from Le Mans has been overwhelmingly positive. The stand looks absolutely stunning, and our client is not only delighted but our team is as well! A huge thanks to you and your team for the outstanding work.”