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Adidas - Store Twenty-Two

Jude Bellingham Pop-up Store
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Store Twenty-Two

M&C Saatchi Sports & Entertainment, a prominent agency, approached Taylex Group with an exhilarating surprise activation involving Adidas and football star, Jude Bellingham.

We were presented with a concept outline for a set build that required installation at the Mailbox Birmingham in the morning and dismantling later in the same afternoon.

From the very first meeting, where mood board concepts were developed and approved, to the stages of production, installation, and de-rig, the entire project was accomplished within a remarkable 7 days. This made speed, effective communication, and precision absolutely crucial.

Adidas exhibition stand design birmingham
Adidas - Store Twenty-Two - Jude Bellingham

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Unsurprisingly, the event proved to be a resounding success for M&C Saatchi, Adidas, Jude Bellingham, and the multitude of fans who flocked to ‘Store Twenty-Two’.

The client expressed their satisfaction with Taylex Group, stating, “Once again, we extend our gratitude to you and your team for the exceptional support on this project. Both Adidas and ourselves were extremely pleased with the installation and overall finish, especially given the tight timelines you had to work within. Thank you very much.”

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