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ICE London 2023
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SoftGamings – ICE London

SoftGamings has been a distinguished iGaming developer since 2008, catering to the gaming industry by providing comprehensive turnkey and white-label casino solutions.

The company is known for offering top game providers under a unified integration, licensing and banking solutions, and other advanced services.

Taylex Group adopts a collaborative culture in all we do, and this project for SoftGamings was no exception. Our team worked closely with Expose Designs Ltd in the design and production process, and the outcome is indeed impressive.

SoftGamings beMatrix system
SoftGamings beMatrix system

What We Did

The latest beMatrix double-deck system was utilized by our team to construct the stand, accompanied by a massive 55-panel elevated LED wall. The stand also featured numerous TV screens, illuminated 3D logos, elevated meeting areas, and a down-lit bar area.

Furthermore, the stand comprised a claw game machine, which offered thousands of visitors the opportunity to win prizes throughout the three-day event.

Taylex, more than meets the eye


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