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Kawasaki

Motorcycle Live 2023
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Kawasaki MCL 2023

Following the success of the UK’s first beMatrix double deck unveiled at MCL last year, we knew we had to add something extra special for Kawasaki this year. The stand was still packed with over 50 bikes on display, covering approximately 800m² of floor space. However, this year, we introduced a massive 4-bike racing simulator.

The Simulator from Moto Trainer featured Ninja ZX-4RR race bikes, allowing visitors to battle it out to see if they could beat the pros’ lap times around Donington. The announcement of Tracker as the Title Sponsor of the 2024 Kawasaki British Superteen Championship on the opening Saturday became a stand highlight, with queues of fans waiting eagerly to participate.

Kawasaki MCL 2023 - Taylex Group
Kawasaki MCL 2023 - Taylex Group

Continued

The expansive modular double-deck stand continued to house a merchandise store filled with the latest season’s clothing and accessories, meeting rooms, storage facilities, and a VIP Club Lounge for Club Kawasaki members. The lounge overlooked the vast stand, providing a perfect vantage point for watching the simulators and the show from above.

“A big thank you to Taylex for making the show such a success, we couldn’t do the job without you.”

Charlotte Stow
Customer Experience & Events Co-ordinator

After an exhilarating nine days at the show, the event attracted just under 90,000 curious newcomers, industry professionals, and passionate enthusiasts, solidifying its status as the go-to destination for motorcycle aficionados. Our only challenge now is figuring out how to top the stand next year!

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