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Motorcycle Live 2022
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BSA – MCL 2022

BSA is back. In 2021, after a tantalising wait, BSA Company Ltd launched its first new model since the company ended its sixty-three years of non-stop production abruptly in the summer of 1973.

After working on the roll-out of the BSA dealer stores, BSA Motorcycles expanded its creative partnership with us to design a bespoke modular stand to promote the launch of the new Gold Star bike, across a wealth of UK and European promotional events, the first being Motorcycle Live at the NEC, in the companies birthplace Birmingham.

This would be BSA’s first exhibition stand since their return, a build that must encompass the heritage and feel of the BSA brand. Incorporating redbrick reflecting the original bike factory in Small Heath, the stand featured a private meeting space, a retail area and BSA’s new range of bikes for customers to engage with.

BSA - Motorcycle Live 2022 Exhibition Stand
BSA - Motorcycle Live 2022 Exhibition Stand

What’s next?

Roy Pinto of BSA Motorcycles: “The decision to expand our working relationship with Taylex Group is reflective of the impeccable service and expertise we’ve experienced to date. From discussing initial brief concepts through to the completed stand build, they’ve acted as our event partner, not just a contractor. Understanding how to take our brand ethos, maximising it through an impressive show presence and engaging with new and existing customers is pivotal – thanks to Taylex Group, our European event exposure has delivered just that!”

Following Motorcycle Live and the dealer stores fit-outs we are now looking forward to the next step in our BSA partnership, with more shows on the horizon, expanding the store fit-outs across the UK and even into the National Motorcycle Museum, we’re proud to be part of BSA’s return.

For more information, interviews and videos on what we did for Motorcycle Live, checkout our blog post on it here.

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